CULTURE

WE ARE PRIDE RACING

Racing since 2014

WE ARE PRIDE RACING

Racing since 2014

ABOUT US

Pride Racing Parts is a rider-owned brand of BMX Race components. Our offices are located in France, between Lyon and Saint-Etienne.

Pride Racing Parts was founded by two former BMX riders, Marc Lecossois and Dorian Riou. Driven by the desire to create unique products in line with their current BMX vision, Pride Racing came to life in 2014 with a clear goal : Designing products that we can be proud of.

Every Pride Racing parts are the result of an ongoing process of evolution. We invest numerous hours in research and development, 3D design. Before facing real-world conditions, our components undergo rigorous testing phases in the laboratory to ensure they meet our high standards of quality.

Being located in a leading BMX region in France, which allows us easy access to numerous tracks and riders with less than an hour from our office. We spend a lot of time on the tracks, during races and training sessions, engaging with riders of all levels and ages. Our goal is to create products that will advance the practice of BMX Race and meet the needs of practitioners.

Beyond design, our commitment to the BMX community guides our approach. Our goal is to share our passion, knowledge, support athletes, and contribute to the ongoing growth of this exciting sport

DISCOVER OUR DNA

Speed and style are ingrained in our DNA. Beyond just winning races, it's also that time you can spend with your friends. Challenges, smiles, motivation...

Everyone has their own definition of BMX Racing, and this video showcases our very own definition of BMX Racing.

We are Pride Racing.

FOLLOW US ON INSTAGRAM !

#PrideRacingParts

Share your best riding moments and your most stunning bike images by tagging@prideracingparts and #PrideRacingParts on the social media !

#PrideRacingParts

Share your best riding moments and your most stunning bike images by tagging@prideracingparts and #PrideRacingParts on the social media !